Bunnings starting to rebrand Homebase

Bunnings starting to rebrand Homebase

Published 4th November

Australian group Wesfarmers acquired Homebase for £340m in February 2016 from Home Retail Group.

The company plans to convert the stores to its successful DIY brand Bunnings. This will mean a focus on more “home improvement and garden” and less on “soft furnishings”. Hombase like-for-like store transactions jumped 7.5% in the first four months of Wesfarmers owning the business, driven by new merchandising, pricing and marketing strategies.

The first Bunnings Warehouse pilot store will be opening in mid-February, replacing the existing Homebase store in St. Albans Griffiths Way.

Wesfarmers expects to have at least four pilot stores up and running by the end of June. If the pilots are as successful as predicted then this model and rebranding will be rolled out to the other Homebase stores, making Britain just that bit more familiar-looking to Australian expats.

Bunnings veteran Peter Davis has been brought in to run the UK business and Rodney Boys is Finance Director. Mr Boys recently attended a Britain-Australia Society reception in the State Rooms of the Speaker of the House of Commons. Below (L-R) The Rt Hon John Bercow MP, B-AS Chairman Peter Benson OAM, Rodney Boys.

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